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What is lead scoring?

Glossary

Lead scoring is a method of ranking potential customers based on their likelihood to make a purchase. Each lead is assigned a score according to specific criteria such as behavior, engagement level, and demographics.

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How does lead scoring work?

In a CRM, lead scoring combines data from actions (like opening emails or visiting a pricing page) and attributes (like company size or industry). For instance, a lead that downloads multiple whitepapers might score higher than one who only visited the homepage. Sales teams can then focus on high-scoring leads first, improving efficiency and closing more deals with less effort.

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Lead scoring in Bitrix24

If you are looking for a simple and powerful CRM with lead scoring capabilities, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

15,000,000+ organizations have chosen Bitrix24