CRM adoption rate measures how many team members actively use the CRM system compared to the total number of users expected to. It's a key indicator of how well the system is integrated into daily business operations.
To boost CRM adoption, companies should make the platform easy to use, provide proper training, and highlight clear benefits. For instance, showing sales reps how automation saves them time or simplifies reporting can encourage consistent use. Leadership support and real-time dashboards also help reinforce the CRM's value and promote long-term engagement.
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