What is customer intelligence?

The term customer intelligence (or CI for short) designates a process of obtaining and analyzing additional information about clients in order to sell more effectively. Customer intelligence engines frequently include data enrichment tools but it's not always the case or a requirement.
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How does customer intelligence work?

Suppose, you sell a B2B product to various companies. Having segmented your customers by their company size, you've discovered that if a company has between 100 and 200 employees, they are three times more likely to purchase your product than smaller or larger companies.
After discovering this valuable piece of info, you start using data enrichment services that provide you with the information about company size using LinkedIn data.
As a result, all incoming leads are now segmented by size, and your sales representatives now concentrate on companies that have between 100 and 200 employees. You've tripled your sales, without any additional investment in labor.

Customer intelligence in Bitrix24 CRM

If you are looking for a simple and powerful customer intelligence tool, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect CRM system for any business.




Unlimited users


35+ tools

15,000,000+ organizations have chosen Bitrix24