What is a contact in CRM?

In most CRM systems, the term contact designates an individual who has purchased your product or service or a company representative responsible for purchasing. The difference between a contact and a lead is that leads are POTENTIAL clients, whereas contacts are usually existing ones.
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How to work with contacts?

Contacts could be imported into CRM, added manually or converted from leads that have decided to purchase the product. Contacts are usually associated with companies (accounts) and deals (opportunities).

Contacts in Bitrix24 CRM

If you are looking for a simple and powerful tool to help you manage contacts, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect CRM system for any business.




Unlimited users


35+ tools

15,000,000+ organizations have chosen Bitrix24