Meaning of the term cold calling in CRM software
In sales, the term cold calling designates a technique of contacting potential customers over the phone in order to convince them to buy something. What makes this activity different from other telesales techniques is that cold calling strictly refers to contacting new customers who have neither showed interest nor bought anything from your company yet.
The most advanced CRM solutions, like Bitrix24, provide fully featured phone system with calls logs and reports, call recording and other tools for successful telemarketing team management.
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