What is customer experience (CX)?

In most CRM systems, customer experience (CX) refers to how a company engages with its customers throughout their buying journey - from initial awareness to the first purchase and beyond.
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How to approach customer experience?

Over the years, the concept of customer relationship management has evolved. Many companies found that not only customer relationships can be managed, but customer experiences as well.
Most advanced CRM software comes with customer experience management (CXM, CEM) features, allowing businesses to design, track and improve customer experiences at each stage of the customer lifecycle. The immediate benefits of using such software is improved retention and referral rates, as well as high loyalty and customer satisfaction.

Customer experience in Bitrix24 CRM

If you are looking for a simple and powerful customer experience management tool, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect CRM system for any business.




Unlimited users


35+ tools

15,000,000+ organizations have chosen Bitrix24