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5 free email marketing tools you should know in 2021

5 free email marketing tools you should know in 2021
Bitrix24 Team
August 9, 2021
Last updated: April 5, 2023
Email usage is at an all-time high especially within the last 2 years or so. Thanks to this, email marketing has become more profitable and fruitful in terms of hoped-for outcomes for companies whose marketing teams have constantly looked for better and more robust email marketing tools. Because of the boom in the usage and interest in email marketing tools, more and more of these online wonders have been showing up everywhere. Every day, more innovations are being introduced to the market, each one with its own merit and helpful benefits for every business.

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Email marketing vs. traditional marketing

If you want to say hello to the community, get to know your neighbors the old-fashioned way, and introduce your business to them, you can always invite them to a block party that you’ve organized. You can also opt to get a truck or van emblazoned with your company logo, cruise around town and give away samples and other freebies. There’s also the option of partnering up with the local government and support a cause for a weekend. Keep in mind, however, that these things take a lot of planning and may end up costing you. Another avenue you can explore is online marketing. All you need is a list of leads and then, you’re good to go. Design an email that you can zhuzh up with graphics and colors. Email marketing is most helpful for people who prefer reading about the features and benefits of goods and products before actually locking in a purchase. Plus, you have the capability to connect with potential customers, answer their questions, and assist them online.

What is email marketing?

Email marketing not only allows you to send marketing tools like infographics, discount flyers, and sales alerts online. Email marketing can also help you manage contact lists, help you gather leads, design and send out captivating emails, and track whether these emails that you send out are being opened or even read. For a small startup, a self-maintained email list that you can add to or remove contacts from would suffice. However, as your company grows, you need more of a streamlined process, a more organized means of keeping and tracking contacts, emails, and campaigns. To show you some of the best among the best, here are 5 free email marketing tools you should know in 2021.

1. HubSpot

Hubspot is one of the more popular and best email marketing tools for growing businesses. Their most beneficial feature to help even the most novice email marketer? Their drag and drop email builder, which helps users and creators, come up with snazzy, professional-looking emails in no time at all! This means you won’t have to employ an IT specialist or even a form designer unless you absolutely have to. HubSpot also has a CRM that you can use to keep track of your customer lists and contact attempts. The email feature is automatically connected to the CRM so you have the option to tailor emails based on the customer profile. You can also use other features like form submissions and website activity to help you further customize your marketing strategies to the customer’s needs and interests.

2. MailChimp

More ideal for small and medium businesses, MailChimp’s free plan allows users to send up to 12,000 emails every month for up to 2,000 subscribers. MailChimp’s email marketing automation tools also include list segmentation, A/B testing, and contact profiles, among other things. Free users have to take note though that the brand watermark will appear at the foot of each email sent out. WooCommerce and Magento users will also be pleased to know that they can integrate MailChimp with their e-commerce platforms. You can also use MailChimp and WordPress, as your content management system, together for a seamless operation. If you want to create an email marketing powerhouse and an online team collaboration powerhouse combination, you can integrate MailChimp with Bitrix24.

3. Zoho Campaigns

The most helpful for scaling businesses, Zoho Campaigns gives you access to functionalities such as A/B testing, as well as reports and templates. Zoho Campaigns is advisable if you’re already using Zoho CRM. It not only makes sense but using tools and software from the same developers and providers. Users might like to take note though that although the free plan has a lot of features and functionalities, most of them have limitations. You will need to buy a subscription to unlock these limitations and enjoy the full suite of tools.

4. Mailjet

Encourage and improve collaboration between marketing and development teams with Mailjet. It helps businesses optimize the deliverability of each email they send out and support marketing channels that create and nurture customer relationships. Mailjet also has Passport, their drag and drop email builder, that helps you create flawless-looking email campaigns in no time at all. Mailjet’s free email marketing plan allows users to send out up to 6,000 emails per month and 200 per day. You can create impactful emails without the need for coding, integrate with tools through the use of their email API, send emails thru Simple Mail Transfer Protocol or SMTP relay and use customer management tools and segmentation.

5. Bitrix24

This software demonstrates how you can get a lot of functionalities and capabilities for free. With Bitrix24’s free email marketing tools, you’re not only able to send out emails, but you’re also able to plug everything into their CRM which is also free so you can create segmentations and craft efficacious email campaigns without the use of codes or outsourced designers. Take marketing to another level by being able to connect with customers on Facebook, Instagram, or Google. This gives you a wider berth for marketing success and won’t have to depend on email open or read rates. Bitrix24’s new online email marketing tools also include the capabilities to send IMs (instant messages) through Facebook Messenger, Viber, Telegram, and even SMS. The best free email marketing tools from Bitrix24 also include free templates that are ready for use, landing page and custom form builders as well as reports.

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Free email marketing tools

The market is teeming with the best free email marketing tools that business owners at every line of business and capacity can try and benefit from. Even if you’re running your business from your home, you can have a foolproof email marketing strategy in place using some of the new and best email marketing tools. All you need is a laptop, a stable internet connection and a lot of creativity.

There’s never a better time to try any of these free marketing tools. Whatever you choose and whatever you’re looking for, you can be sure you’ll find a provider that will answer all of the items in your list of wants and needs. You only need to sit back, enjoy, and watch your business thrive from here.


What is email marketing?

Email marketing is the process of sending promotional emails to potential or existing clients of a particular brand/company.

How to do email marketing?

You collect email addresses, create segments based on your marketing needs, and send out emails while tracking their performance (percentage of opened emails, how many people clicked on a particular link, etc.).

What is the definition of an email marketing strategy?

An email marketing strategy is basically how you approach your email marketing. It includes things like WHAT kind of emails, WHEN, and TO WHOM you are going to send.

Why is email marketing important?

Email marketing helps you turn leads into loyal clients, drive sales, and create long-lasting relationships.

How to get email lists for marketing?

Typically, you would collect emails from your potential clients on the Internet via online forms. It’s important to get the user’s permission before adding them to your mailing list.

How does email marketing work?

Typically, you would collect emails from your potential clients on the Internet via online forms. It’s important to get the user’s permission before adding them to your mailing list.

How to create email marketing?

Start by collecting email addresses from your potential clients online, create segments based on your marketing needs, and send out emails while tracking their performance (percentage of opened emails, how many people clicked on a particular link, etc.).

What is email marketing automation?

Email marketing automation is the process of automating certain manual tasks, including creating mail lists, sending out emails to particular users at a particular moment in time, and so on. E.g., if a user hasn’t used your app for over a month, you can send them an automated email prompting them to come back.

What is an email marketing campaign?

An email marketing campaign is a set of activities aimed at promoting a particular brand, service, or product via a series of emails targeted at specific groups of users during the course of a few days, weeks, or months.

What email marketing service is best?

The choice is overwhelming. Some of the best, well-known email marketing services are MailChimp, Sendinblue, Constant Contact, and Bitrix24.

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