About Authors

"Meryem has been a web writer and digital auditor for more than 8 years.
Curious, rigorous and always on the lookout for the latest innovations, she deciphers the tools and trends that transform the daily life of companies. Automation, collaboration, performance management, generative AI: it makes technical topics accessible while providing a results-oriented strategic vision.
On the Bitrix24 blog, she puts her expertise at the service of professionals who want to optimize their organization, gain efficiency and remain competitive in a constantly evolving digital ecosystem.
A great sportswoman in life, Meryem applies the same principles to her work as in her training: discipline, perseverance and surpassing oneself."