How can a free CRM with email marketing boost my business?
Bitrix24’s CRM email campaign management lets you track exactly how well your emails are performing, seeing variables such as whether a user has opened your email and which links they have clicked on. By using these analytics, you can identify if your emails are too long, if the header is engaging enough, and much more. Now you understand your customers’ interests and behavior, you can build an emailing strategy that works for your base. Send mass CRM marketing emails so your subscribers focus on your new products and respond to your targeted campaigns. If you have nothing special to sell at the moment, make sure to keep your users engaged with newsletters and other interesting content.
Why is a CRM with email marketing so good?
In a CRM, email marketing is still king when it comes to contacting your database to sell your goods and services. You can reach an enormous amount of people on your own terms: prepare exactly what and how you want to communicate and avoid unpredictable calls that can only happen one at a time. Personalize all your messages by using data from fields you have already connected. By using a customer’s first name in an email, you can create a closer bond. Similarly, the times of one-platform interaction are dead, so integrate your social media accounts to widen your scope of communication.
How should I organize my CRM?
A well-organized CRM with email campaigns isn’t always easy, but with the right tools, it can be your secret weapon. Start off with segmentation. How far through the marketing funnel are they? For those in the early stages, you could send them a newsletter and one or two emails they can interact with, such as online events. When your leads start interacting, that shows a sign of interest, so move them up the chain and start sending more personalized recommendations. Even after a deal is closed, you can keep contacts in your customer relationship manager to nurture them into a returning customers.
Automate your cloud CRM with email marketing
Bitrix24 comes with features you’d expect from the most expensive CRMs out there. Automations are one area where you can cut down your workload and give you and your team time to focus on more important areas. Automatically assign your leads to different sales agents and keep your team workload even, or create a task for the customer service team when there has been a complaint. On the email side of things, you can set auto replies or boost your CRM with email campaigns that drip messages one by one, waiting for the user to open or reply to an email before sending another.
Where do I find leads?
One of the best ways of collecting leads is with fully customizable forms. Set all the fields you want to know, such as first name, last name, and email address, then embed them wherever you need. Create different forms for different stages. For example, a download of basic materials could put one lead into your newsletter subscriber segment, but filling in a form for a video call with your team is for very interested leads. Once you’ve got your form, set up automatic emails to welcome new leads, and give your teams notifications so they can get to work.
One tool that goes way beyond CRM email
Our CRM with email marketing is a quality, broad-reaching tool, but it is only part of what you get when you sign up for Bitrix24. Alongside your CRM, you will get other customer-focused tools such as inbound calls for your customer service team. Every Bitrix24 app communicates with the rest, meaning you don’t have to copy across all the information you need on an individual basis. Internally, we go even further. With tools that cover project management, task management, in-house communication, and HR, Bitrix24 truly is a central tool for your entire business.
All your processes on all your devices
So you’ve got all of these fantastic features, but it doesn’t stop there. You can access your CRM email marketing system from anywhere by downloading the iOS and Android apps to your smartphone. You will find all the features of your CRM and you can check the status of your emails after you’ve sent them — all from the palm of your hand. Furthermore, you can get ultimate ownership for your tools by buying the self-hosted version of Bitrix24. This way, your developers can install it on your own servers for total security and customizability.
CRM with email marketing
We’re sure that once you get started with the Bitrix24 free CRM, you won’t look back. Sign up today for your no-risk Bitrix24 toolkit and see how it can improve your business.
Once you’ve got started, you can take a look at our YouTube channel for easy-to-follow videos on things like how to set up an email campaign. If you want to become a Bitrix24 pro, we have written detailed training manuals so you can optimize all your work processes, from email marketing to project management, time tracking, sales funnels and pipelines, leads and demand generation, and so much more.
Bitrix24 email marketing tools and leads are available for commercial plan subscribers only. Please refer to Bitrix24 pricing page
* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.