Free UTM Builder from Bitrix24

Generate a link with UTM parameters for your ad campaign on Google or social media.

Enter your campaign information

Fill in the required fields below to get the campaign URL and start tracking your ad results in Google Analytics.

Traffic source

Required parameters

Website URL

UTM Source

UTM medium

UTM campaign name

Optional parameters

UTM campaign content

UTM campaign term


Your campaign URL

How it works?

Once you’ve filled in all the required fields and generated your campaign URL, copy that URL and use it to track the metrics and performance of your ad campaign in Google Analytics.

How to avoid errors in your campaign URL


URL should contain no more than 1 question mark (?)


Parameters should be separated by 1 ampersand (&)


Illegal characters that interfere with analytics are replaced automatically with symbols: #, &, =


Use lowercase letters only

How to launch efficient ad campaigns?

If you’re looking to increase the efficiency of your ad campaigns, try Bitrix24 — a free online CRM system that features a full set of digital marketing tools for businesses.

Email marketing

Google Ads

Facebook Ads

Instagram Ads

SMS campaigns

WhatsApp campaigns

Telegram campaigns


What makes Bitrix24 better than 99% of other solutions on the market?

  • Replaces all your current SaaS solutions
  • Free forever for unlimited users
  • Easy to migrate your data from other systems
  • Integrated with all your favorite services and apps
  • Used, loved, and trusted by 15,000,000+ users worldwide
  • 100% flat fee: predictable costs, no per-user pricing

Run your sales and marketing from a single platform

Create and launch segment-based marketing campaigns right from Bitrix24 CRM. Reach the hearts and wallets of your potential clients in just a few clicks.


Customer segmentation

Marketing campaigns launched directly from your CRM (emails, Google, social media, messengers, etc.)

Marketing automation (rules and triggers)

Analytics and reports (BI Builder)


15,000,000+ organizations have chosen Bitrix24