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What is KPI in CRM?

Glossary

A KPI (Key Performance Indicator) in CRM is a measurable metric used to track progress toward business goals. Common CRM KPIs include metrics like conversion rate, customer retention, or average deal size.

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How to work with KPI?

Working with CRM KPIs involves setting clear goals, tracking performance regularly, and using dashboards to visualize progress. For example, a sales manager might monitor the “leads converted per month” KPI to evaluate team performance. Adjusting strategies based on KPI trends helps businesses stay focused and continuously improve their results.

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KPI in Bitrix24 CRM

If you are looking for a simple and powerful tool to help you track KPIs, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.

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Free

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Unlimited users

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35+ tools

15,000,000+ organizations have chosen Bitrix24