A lead funnel (also called a sales funnel) represents the journey a potential customer takes from first contact to becoming a paying client. It's divided into stages like awareness, interest, consideration, and decision.
Lead funnels work by nurturing prospects through targeted communication and actions at each stage. For example, someone might first download an eBook (awareness), attend a demo (consideration), and then sign a contract (decision). Tracking leads through the funnel helps businesses understand conversion rates, identify drop-off points, and optimize their marketing and sales strategies.
If you are looking for a simple and powerful CRM with lead funnels, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.
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