What is social selling?

Social selling designates the process of using social media (Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.) to build relationships with potential clients and convert them into paying customers.
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How does social selling work?

Social selling is not an option, but rather a necessity nowadays. Companies sell on social media because their customers are there and because it's very likely that their competitors are already there too. In order to succeed in social selling, companies should develop a strong brand, target the right audience, and build meaningful relationships with existing and potential clients.
However, it is almost impossible to track interactions over so many communication channels (social media, emails, telephony), collect meaningful data about customers and provide a coherent and efficient customer service if necessary.
Advanced CRM software enables companies to build a communication hub (Contact Center), where all client interactions from different channels are tracked and saved in one place. It is not only a powerful tool to gain trust and credibility, it allows companies to automate customer relationship management.

Social selling in Bitrix24

If you are looking for simple and powerful social selling software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.




Unlimited users


35+ tools

15,000,000+ organizations have chosen Bitrix24