Definition of email tracking in CRM


Meaning of the term email tracking in CRM software

In most CRM systems, the term email tracking designates the process of monitoring email delivery inside the CRM. The most basic form of email tracking is showing whether a recipient has opened an email or not. Some software also tracks which individual URLs inside the email were clicked. Please note that a number of CRM systems use the term 'email tracker' for synchronizing personal email accounts with CRM for the purposes of business correspondence tracking.

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