Definition of CRM adoption rate


Meaning of the term adoption rate in CRM software

The term 'CRM adoption rate' designates a percentage of companies or end users actually using CRM, compared to the total number of seats purchased. Traditional CRM software suffers from low adoption rates for a variety of reasons - outdated interface, unnecessary complexity, manual data entry.

There are several strategies modern CRM software, like Bitrix24, uses in order to achieve near 100% adoption rate. First, reduction or elimination of manual data entry by automatically connecting CRM to email, web forms, social channels and telephony. Second, workflow automation that further cuts down on unnecessary manual labor. Third, modern interface and cross-device approach makes it equally easy to work with CRM on computers, tablets or mobile phones.

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