Small and medium businesses use CRMs too. Yet such organizations have fewer departments and it's easier for them to coordinate their workflow. The software that they rely on is relatively simple and affordable. In-house sales and marketing teams of such companies efficiently handle the majority of their customer interactions. Consequently, CRM developers strive to meet the demands of sales professionals. They add email marketing instruments to their products, contact management tools and calendars.
After a company installs such a CRM, it will need to pay for it at a monthly per-user rate. When the business begins to scale, it will need to switch to pricier and more functional plans. Normally, small and medium companies can't afford in-house IT departments, so when they choose a CRM, they opt for the ones that offer high-quality customer support. They prefer apps that are easy to install and use. They don't want the developer to overload their CRM with additional features that would make it slower.
An enterprise CRM, on the contrary, is a much more complex solution. The developer realizes that hundreds of professionals might be using this software simultaneously, carrying out different types of tasks. The CRM should be able to cope with a huge workload and the functioning of all its parts should be well orchestrated. Such tools require a higher level of automation. Their target audience is not just sales and marketing departments but also customer service teams, accountants, help desks and so on.
CRMs for enterprises cost more than their counterparts for small and medium businesses, but they fully justify their price. These apps enable you to add many more users, clients, records, files and other items. They feature large data storage opportunities and they might offer useful features that smaller and simpler CRMs lack. Plus, enterprises might have access to priority support or special training programs.
Usually, you can understand it as soon as you open the Pricing page on the official site of a CRM. When comparing tariff plans, you'll see that each plan allows you to add a certain maximum number of users and clients. If you opt for a cheaper plan, you won't be able to add all your staff members to the system. But it won't make sense because in this case, the software won't help you to optimize your workflow. The number of users is the primary factor to consider.
Very few CRMs are available only as a tool for enterprises. Most solutions are flexible and can adapt to companies of any size. Be particularly attentive when reading the conditions of freemium products. They might offer the basic functionality at no cost, but you'll need to pay a lot for some essential features, such as customer support. It would probably be more reasonable to buy an enterprise plan at its full price from the onset because, eventually, you'll pay less than for the freemium version.
Below, you'll find our hand-picked selection of the worthiest options that receive consistently positive customer reviews.
This CRM is considered the industry leader. It suits even the largest enterprises with a highly complex workflow. Bitrix24 is available in cloud or on-premise formats. Some enterprises opt for the latter for security and confidentiality reasons. Also, this CRM has a handy mobile app for iOS and Android.
Professionals value it first and foremost for the following capabilities:
An in-built contact center
Also, Bitrix24 has advanced task and project management functionality. It contains time management tools that enable you to monitor the performance of your team and allocate resources more reasonably. After you add a client to your CRM, the database will update automatically each time you get in touch with this person. Besides, Bitrix24 will generate insightful reports that will help you to optimize your workflow.
This agile enterprise CRM is optimal for sales and marketing departments. Its sales automation will enable your staff to go from leads to repeat sales. Its marketing functionality will facilitate your customer journeys. Creatio will help you to carry out the following tasks.
Design, automate and track business processes
Display buying behavior
Organize tasks and deliverables
If you need to add a lot of links, fields and objects to your CRM, you'll appreciate the customization opportunities of Creatio.
This product comes in equally handy for enterprises and smaller organizations. These are a few examples of what you can do in this enterprise CRM.
Keep track of your business activities
Manage your contacts and company profiles
Assign and track deals
Work with all the information that the CRM contains in a detailed dashboard that will be visible to all your employees
If you rely on HubSpot Sales in your daily workflow, the CRM of this brand will help you to improve your inbound sales as well. HubSpot products can be smoothly integrated with Microsoft Dynamics, Shopify, SalesForce and other third-party apps.
This product was initially known as Infusionsoft but underwent a rebranding later. Professionals value it for its powerful email tools and marketing automation. Your employees will be able to conveniently manage tags, set lead scores and build email subscriber profiles. This enterprise CRM keeps a record of all client interactions in a very comprehensive way.
This modern, cloud-hosted solution offers impressive custom integration opportunities and great deployment control. You can integrate it with diverse ERP applications. Also, you'll be able to add an unlimited number of clients and users to its database. Besides, Infor can boast of excellent analytical capabilities. It features interactive dashboards, timeline visualizations and custom reports.
This is an all-in-one platform for sales and marketing. It seamlessly integrates with other Microsoft products as well as LinkedIn. This product has two shortcomings: the functionality of its mobile app is limited and new users might find its interface a bit complicated at first. Nevertheless, Microsoft Dynamics CRM is a powerful CRM that is spot-on for enterprises.
Now, it is a part of Oracle and operates complementary to Oracle's cloud app. This robust enterprise CRM will provide you with a 360-degree customer view. NetSuite helps you to optimize your lead management, carry out post-sales support and handle all the stages in-between these two. One of the strongest sides of the product is its superb contact management capabilities. To collectively monitor to-do lists and achievements, your staff can rely on the NetSuite in-built calendar.
This one is famous for its simple installation and insightful analytics. You'll be able to access and modify your synchronized data with a comprehensive set of APIs. Oracle CRM provides exceptional data safety and features numerous real-time integration options. Also, it will help you to boost your social media presence.
This web-based sales CRM was designed for pipeline management. It enables you to plan your sales activities and keep an eye on deals. Its interface is ideal for tracking your team's progress, activities and goals, as well as reporting activities. Since this enterprise CRM is cloud-based, you can access it from any device, using either a mobile app or a regular browser.
Typically, after you install an enterprise CRM, your staff will need some time to get accustomed to it. Your employees might struggle to fill out the app. They might complain that it's too bulky and complicated. In this aspect, Salesflare will surpass your expectations. This lightweight and remarkably user-friendly product enables you to easily automate almost all of your data input. It seamlessly integrates with Microsoft Office 365 and Google Workspace. Originally, this solution was built for small and medium businesses, but enterprises quickly discovered its merits too.
This enterprise CRM enables you to carry out the following activities:
Automate your marketing campaigns
Optimize your lead management
Get accurate sales data for analysis
Make use of partner management features
Its interface is intuitive and it enables you to simply drag and drop items when working with expenses, discounts and deals. It features special modules for collaboration, sales, performance, marketing and so on.
This enterprise CRM can considerably boost your client engagement and personalize customer experiences. It is great for document management, increasing your social media presence, segmenting your database for marketing purposes and maximizing your sales. You'll appreciate its real-time pipeline management opportunities and the accuracy of its forecasts. Owners and top managers of enterprises from different industries accentuate that SAP allows them to get a fast ROI and provides direct revenue effects.
This open-source tool is highly customizable and is known as the first end-to-end CRM in the market. Its navigation is intuitive and you can quickly adjust it to the needs of your industry, making good use of its multiple filters, subsections and clear-cut categories.
This cloud-based enterprise CRM helps sales departments to organize and analyze their leads. Also, it enables them to carry out the following tasks.
Work with lead capture forms
Manage all incoming opportunities
Share KPIs and other business metrics
Teamgate enables you to easily import your LinkedIn contacts. Also, you can integrate it with MailChimp, Zapier and Zendesk.
This web-based app is famous for its adaptability and customization options. It adjusts well for businesses of any size. It is ideal for controlling your purchases, working with your sales pipeline, managing your leads and contacts. Your team members will be able to customize their dashboards. This enterprise CRM integrates easily with Google Apps, Microsoft Outlook, MailChimp and other third-party solutions.
Hopefully, this article came in handy and now you know what an enterprise CRM is. You can find many more credible and functional solutions on the market. When choosing an optimal app for your company, make sure that it has all the functions that you need and it won't make you pay extra for the features that you will hardly ever use. Before you start working with such a large and versatile piece of software, all your staff will need to complete training. Select a CRM that offers the most informative and affordable training and allows you to easily update your knowledge in the future.