Articles ChatGPT for Marketing

ChatGPT for Marketing

Bitrix24 Team
15 min
Updated: March 11, 2024
Bitrix24 Team
Updated: March 11, 2024
ChatGPT for Marketing

The ChatGPT program is a leading AI technology that utilizes natural language processes. OpenAI development can help marketers in many ways, providing tools that can make their work easier. Such new technologies demonstrate a deep understanding of modern learning techniques, and the program gives all the necessary evidence about customer actions, preferences, and trends based on generally available information. 

Thanks to ChatGPT, people who work in marketing can improve the effectiveness of their ad campaigns. Moreover, AI has already left an impact not only in the marketing arena but also in many other spheres.

Nowadays, more and more people are starting to get acquainted with this tool and actively use it to facilitate their jobs. This chat holds the viral potential to spearhead a revolution in various areas, such as advertising - and especially marketing. Taking into account how many hours a person can save when using an AI helper, it is true that the program is going to make material changes to the routine of the marketing area.

What is ChatGPT — how does it work?

As we begin to explore, let us acknowledge the impressive capabilities embodied by this particular artificial intelligence software — ChatGPT. It relies primarily on cognitive abilities for both understanding and imitating the nuances of human speech within a contextual framework.

It also ensures access to significant data resources for effective analysis and production of customized responses through its powerful neural network tool powered by transformative technologies.

User interaction.

Although there are several search engines available on the Internet, such as Google, ChatGPT stands out because of its highly emotive method of user engagement, which results in an intimate experience for the user rather than just a detached presentation of material.

Answer display.

Instead of a static list of results, users can have an active conversation with the program through the use of their own questions or arguments. In the process, they receive elaborate answers that appear as if they were written or spoken by a real person. Main distinctive feature.

Linguistic features. 

We have to keep in mind that ChatGPT is a linguistic model that does not have any real cognitive understanding. It is based on patterns and associations extracted from data. As a result, it does not have any subjective views or personal opinions at all. What is impressive, however, is its ability to simulate human-like conversations.

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What ChatGPT can be used for?

ChatGPT is a real gem! The tool has become an absolute game changer in many fields with its universal language skills and top-notch communication abilities.

As you can see, this miracle of AI can do it all. It's like having a genius at your fingertips who can effortlessly conjure up brilliant ideas and serve them up to you on a silver platter in the form of multiple-choice questions. It is truly mind-blowing! And that's just the beginning.

This AI wizard is also a trusted chatbot and virtual assistant in one. It's a pro at handling customer queries, lightning fast, and always ready to lend a helping hand.

Even when you are faced with complex conversations, this virtual sidekick will keep its cool and get the job done with aplomb. That's impressive!

  • Virtual Assistance and Error correction

ChatGPT can provide invaluable support and smooth sailing in various fields, such as education and business, in the blink of an eye. It's like having a secret weapon up your sleeve.

It is ready to take on any challenge that comes your way and is a truly invaluable ally! So, if you're looking for a chatbot that's sharp-eyed and a virtual assistant that's on top of things, ChatGPT for marketing is for you.

It's the ultimate superhero of the AI world. It brings innovation and efficiency like no other. Get ready to be astonished!

  • Learning process transformation

Furthermore, this innovation offers invaluable assistance within the educational sector, which owes much to its ability to explain intricate concepts in simple terms while supporting loads of examples anchored by fast responses when students reach out to ask questions. 

  • Processing information in multiple languages

Additionally essential is how it allows people from diverse backgrounds, regardless of language barriers, to communicate effectively since there are fluent translations offered quickly into over 90 languages besides other functionalities on improving productivity, such as when exploring data sets, among other things. 

  • Text modification

Finally - but no less significant - is its ability to turn ordinary information into creative material by designing innovative marketing content, marketing messages, and fictional, captivating stories, all of which help individuals psychologically evade stressors from almost anywhere! Such creativity helps put your business much higher up the ladder!

An extensive set of capabilities makes ChatGPT an invaluable resource across various fields by providing assistance and enhancing productivity in different ways. 

ChatGPT for Marketing

How to use ChatGPT

Many industries, especially digital advertising, are excited about the potential impact of this technology.

1. Getting started. 

It is easy to get started with ChatGPT — just type text prompts or queries into the chat interface and watch how it generates appropriate answers.

2. Choose a platform

ChatGPT distinguishes itself from other services in this category by providing an exceptional user experience through a huge selection of accessible platforms and applications. Choosing the ideal option based on your individual needs guarantees maximum benefit from its offerings.

3. What to type in?

Formulating precise questions is essential to ensure that you receive accurate answers quickly from artificial intelligence algorithms.

In this article, we provide you with really useful marketing prompts for ChatGPT. You just need to copy them from our article and paste them into a chat with AI. These prompts are like magic keys - they unlock the potential of this extraordinary AI. 

Each prompt is like a hidden symbol, a puzzle piece waiting to be discovered. Ironic, really, because it's the simplicity that unlocks the power of ChatGPT. Like breadcrumbs scattered along a mysterious path, these prompts lead you to productive results.

How to use ChatGPT for marketing (ChatGPT prompts)

As we journey further into the digital frontier, small businesses are afforded access to innovative AI-based marketing techniques that open up new horizons for growth opportunities and more successful conversion rates than ever before imagined possible.

The utilization of dynamic search ads and artificial intelligence-driven content generators allows companies the privilege of intimately understanding market trends like never before. So pay attention to these ChatGPT prompts for marketing:

  • Write different ideas for Instagram blog posts about visiting Paris.

  • Write an average advertisement speech about McDonald's company.

  • Create [amount] YouTube Shorts ideas about our product.

  • Create an email template to send to [partners/users/customers] about the upcoming [sale/holiday/promotion].

  • Generate 5 call-to-action button ideas based on the contents of this blog. (You need to provide the link).

  • Generate a social media campaign for [amount of time] for [social media platform].

  • Generate 7 titles for a video about the company's strategy.

  • Generate Amazon product description for [product with a couple of listed features].

  • Write an ads campaign about new dresses from our shop targeting [describe TA].

  • Write a script for a promotion video for our newest product feature.

  • Write a script for an explanation video for [insert product].

  • Write 7 subject lines for an email promotion campain for the [product].

  • Prepare a list of [amount] crucial Instagram post ideas about products.

  • Select the best media channels for promotions, including key messages and slogans.

  • Prepare a number of Facebook Ad headlines from [website link].

  • List common challenges that [customer persona description] faces.

  • List the top 5 key marketing segments in beauty products. 

  • List all pros for [product or service].

  • List all popular TickTock trends on [date].

  • What is the segment that offers the greatest opportunity for our company?

  • To make my marketing emails more engaging, you need to write marketing copy. It must be relevant to our service.

In addition to these advances in modern-day marketing are analytical solutions such as Google Analytics, which offer dynamic feedback on audience behaviors, giving organizations a substantial edge over competitors in terms of understanding consumer demographics.

ChatGPT for Marketing

Other ways to use ChatGPT for digital marketing

Aside from the direct approach, like generating new text and ideas, there are other ways to help you take advantage of ChatGPT.

1. Working with data

Dependence on ChatGPT for reporting and analytics should be avoided. However, you should still notice that the platform holds the potential to teach ways to work with data efficiently. Here are some helpful tips on how to do that:

  • using quick keys to process and analyze information

  • addressing common spreadsheet formulas

  • regular expressions can be learned

For example:

Prompt: What is the formula in Excel for calculating total sum with average? Calculate [...]

2. Gathering more information

When devising new concepts and garnering active readership of your online materials (such as blogs, instructional manuals, research articles or e-books), ChatGPT for legal marketing proves highly advantageous. It permits you to search for targeted insights and recommendations on particular themes or topics.

3. Making a research

Use ChatGPT to conduct research regarding whatever subject matter interests you most. Curating and presenting top-rated articles centered around particular themes is another option available to use its full range of functionality.

4. Clarification and simplicity

Lastly, as reader retention is crucial, improved clarity in explanation makes sense. Therefore, seeking simplified definitions of complicated concepts could enhance retention and understanding.

ChatGPT for B2B marketing

The world of B2B sales has progressed in enormous ways with the fundamental aid of efficient automation tools like ChatGPT.

This interactive software comes with highly sophisticated capabilities. It can generate suitable email drafts quickly or give precise replies according to specific requirements — all written in a human style. Sales teams looking for automated marketing solutions should not overlook these benefits.

The effective use of this platform will reduce their workload and, of course, improve their customer interactions — two factors that are vitally important in any business environment.

Creating an effective B2B strategy

When you are choosing prompts that ChatGPT uses for marketing technology to research target industries and buyer personas in B2B sales, you need to gather valuable insights while being respectful throughout the process! 

  1. Firstly, clearly define objectives when preparing to collect data specifically related to market trends. Impact on specific industries or the preferred behaviors of different types of business decision-makers.

  2. Create prompts that can guide ChatGPT to the information you want. 

  3. Generate industry-specific insights. Enter your prompts into ChatGPT.

  4. Develop buyer persona prompts tailored to leads and prospects to generate insights.

  5. Use these customized prompts, with the guidance of ChatGPT's expertise, to develop complex buyer persona profiles that go beyond basic characteristics to describe the preferences and needs of your prospects in greater detail.

  6. Before implementing your findings into sales strategies, carefully review them for relevance and accuracy.

By using these steps carefully, we can effectively leverage the power of ChatGPT when researching target industries & buyer personas while gaining valuable knowledge in B2B sales!

ChatGPT for Marketing

Creating a B2B social media strategy

A strong social media presence is an enhanced personal branding strategy. Using ChatGPT for marketing is key to creating relevant, engaging content and identifying audience preferences. Here's how it works for you:

1. Content Creation. Generate high-quality topical unique content using ChatGPT's capabilities that resonate well with the target audiences. The various modes of developing impactful communication material include:

  • blog posts

  • articles

  • thought leadership articles

  • captivating social media headlines

2. Consistent Messaging. Maintaining uniformity across messaging — tone/style/message using ChatGPT minimizes confusion felt by various audiences interpreting your brand message differently across platforms.

This provides ease of recognition, essential for extending reach/impact via organic connections. 

3. Audience Insights. The sharing of audience characteristics is pivotal in crafting the appropriate content strategies capable of simultaneously resonating with and captivating their attention consistently.

AI-powered models via ChatGPT provide helpful analytics insights into their preferences, interests & issues, shaping your overall vision accurately. 

4. Content Planning. Collaborative brainstorming sessions between you and ChatGPT enable the seeding of fresh, innovative ideas. You can find insight on themes/topics related to successful campaigns featuring lively interactive communication, as well as aligned underlining branding objectives for maximum impact.

Lead Generation with ChatGPT

When reaching out via cold emails or LinkedIn messaging seems daunting, know that ChatGPT is there, offering support in crafting well-written outreach messages. Teams can then redirect their focus onto more constructive activities, such as building stronger client relationships and thus speeding up the sales process. 

Let us transform your cold outreach approach with ChatGPT.

1. Generating the right question

It really has capabilities that can enhance both workflow efficiency and messaging quality while generating lead-qualifying questions that gauge prospects' suitability for a product or service.

2. Creating a buyer persona

Before beginning any prospecting effort, it is essential to have authentic buyer personas that match your business objectives. With the help of ChatGPT, creating personas compliant with customers' natural rhythms has become more efficient than ever before. 

3. Envolving the process

The crucial factor here is the prompt-crafting part, which is designed exclusively by keeping in mind those key criteria indicators such as industry type, pertaining pain points addressed via products or services provided by the company, respective to the costs they incur. All of these are taken care of while reviewing buyer personas. 

Benefits of using AI for marketing

With the aid of personalized AI technology chatbots like ChatGPT, which initially creates correct client personas, customized research has become effortless, ensuring that companies can then focus their efforts on attaining the most valuable of customers.

  • Higher efficiency

Maximizing efficiency in digital marketing has never been easier than when utilizing ChatGPT's capabilities. Its training algorithms are customizable depending on what specific niche or industry your business operates within.

This makes producing uniquely tailored content for optimal engagement with your target audience is made simpler than ever before. 

  • Caption creating

With its optimized captioning capabilities complemented by automation processes akin to those found in chatbots today — you can free up bandwidth for more fundamental tasks necessary throughout any successful marketing campaign.

  • Automated link building

Enabling businesses to optimize their link-building strategies effectively is just one advantage of utilizing the dynamic features of ChatGPT. This helpful tool helps identify relevant websites and influencers based on the data analyzed through backlinks and social media activity.

ChatGPT provides an abundance of valuable information on how to successfully build strong links whilst also enhancing domain authority. 

  • Content creation

Furthermore, utilizing ChatGPT's advanced construct enables users to increase visibility in search engine results pages by updating site content effectively.

This results in driving much-required organic traffic, leading to increased brand awareness, nurturing higher engagement statistics, and leading to much-needed improved conversion rates.

ChatGPT for content marketing

To achieve significant improvements in their marketing strategies rapidly, modern-day corporations can benefit hugely from leveraging progressive technologies like ChatGPT.

1. SEO optimization

By taking full advantage of its exceptional abilities in Search Engine Optimisation (SEO) services while adopting highly efficient methods for optimizing large volumes of data, high-quality material enterprises can ensure that they produce an abundance of valuable top-tier content, further emphasizing quality rather than quantity while saving precious time for other vital tasks. 

2. Creating a social media strategy

With social media increasingly occupying people's everyday lives, brands must hone their focus on how best to engage with audiences online for maximum impact. In this regard, partnering with ChatGPT proves invaluable by empowering firms to design highly customized content explicitly created for relevant channels.

ChatGPT can enhance your social media presence

AI ChatBot generates tailored content aligned with a specific social media platform's preferences and characteristics for engaging their respective audiences most effectively.

The platform's advanced natural language generation capabilities enable it to craft compelling captions and posts that catch the eye of social media users while distinguishing our clients from their competitors within crowded feeds.

It offers a complete range of trend analysis services at ChatGPT to ensure our clients' relevance maintains its competitive edge by providing deep insights into new topics emerging throughout various social media channels globally. 

With such valuable insights at hand, businesses can adapt their content strategy accordingly to maximize engagement levels by availing themselves skillfully of popular hashtags - and this results in greater overall ROI potential.

Bitrix24 now has its own AI assistant CoPilot!

With the latest update, the new AI Assistant CoPolit was introduced. Now, you do not need to implement additional software to get all the benefits of the AT feature. These are several main ways how CoPilot can boost your workflow:

  • Ideas generation

  • Text generation and adjusting

  • Project Management

Ideas generation with CoPilot.

No matter what department you are working in, CoPilot is here and has your back. Provide a simple description, and it will instantly suggest new ideas. You can adjust the result by correcting the specifics to get the perfect outcome.

Text generation and adjusting with CoPilot.

CoPilot can not only create a whole text from scratch but also adjust it to your liking in any way you can think of. You can not only change the tone and structure of the text but also ask CoPilot to provide criticism on some parts of the text or gratitude to the author. It can also highlight the various parts as well as provide pros and cons on the topic. You can also create macros for different emails or blogs to save time while creating an email or a marketing campaign.

Project Management with CoPilot.

This feature is helpful for both the manager and the executor. If you have to read through long instructions for your task, CoPilot is going to break down the text and highlight its main parts. At the same time, if you have to pass on the assignment, CoPilot will help you create checklists based on the task. 

CoPilot is a fantastic tool that is going to help you not only save time but also make finishing your tasks so much easier and more enjoyable.


Simply put, ChatGPT's prompts for marketing are now an invaluable ally in the advancement of marketing strategies. It's become a critical asset for savvy marketers.

Thanks to its ability to generate human-like responses and provide useful perspectives, the use of ChatGPT enables companies to exponentially simplify the content creation process while providing customized customer care services and gaining critical market insights at the click of a button.

This powerful tool allows marketers to effectively optimize tactics and improve overall marketing results.

We estimate that in the near future, AI technologies will facilitate the work of more than 55% of employees in the IT and marketing areas.

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Table of Content
What is ChatGPT — how does it work? What ChatGPT can be used for? How to use ChatGPT How to use ChatGPT for marketing (ChatGPT prompts) Other ways to use ChatGPT for digital marketing ChatGPT for B2B marketing Creating an effective B2B strategy Creating a B2B social media strategy Lead Generation with ChatGPT Benefits of using AI for marketing ChatGPT for content marketing ChatGPT can enhance your social media presence Bitrix24 now has its own AI assistant CoPilot! Conclusion
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