20 Sales Promotion Ideas For You And Your Sales Team

15 min read
Bitrix24 Team
July 15, 2022
Last updated: April 5, 2023
20 Sales Promotion Ideas For You And Your Sales Team
Whether you’re running a small business or an established company, finding new and exciting sales promotion ideas can take your business to the next level. From discovering fresh demographics to waking up dormant leads, the benefits of a good promotion are endless.

So, as you go through the list, consider how each example can be applied to your business, and we’re sure you’ll see your revenue start rising in the very near future.

1. Coupons

Coupons are real route one sales promotion ideas: a one-time discount with a deadline which pushes your potential clients to take action. Although most companies give out their coupons for free, you can make the money back through volume of traffic.

Put a strict time limit on the coupons to spark your customers into action. Remind them that it’s a one-time only deal, not your average discount. Finally, make sure your service is tip-top so they go away with a smile. And you know what that means — repeat business.

2. Gift cards

Got a loyal customer? Nudge them to use your gift cards as a birthday present for a friend and you can spread your customer base using one of the most powerful marketing tools there is — word of mouth from a friend. 

Gift cards are super cheap to make whether they're online or physical. Many companies sell them for their own value, meaning very minimal loss. However, one of our sales promotion ideas for small businesses would be to offer a discount to encourage customers to buy. 

3. Flash sales

With a flash sale, you raise the pressure on your users to buy. Set an unmissable discount and a near deadline and get advertising. You'll see your sales go through the roof as FOMO takes over your customers and drives them to the checkout. 

As sales promotion ideas go, flash sales are great for shifting excess stock in a short amount of time, but you've got to make the most of your opportunity. Advertise your flash sales on social media stories using a countdown to really get your users moving. 

4. Happy hour

More for physical stores, you can identify times when business is low and make a push online for more customers. Brand your happy hour and keep it regular so it becomes a weekly plan for your most loyal customers.

Restaurants often use this technique to boost their mid-afternoon revenue when diners wouldn’t ordinarily come. If customers are coming for two-for-one tacos, they’ll make up your bottom line through drinks and repeat business. 

5. Double down on the doubters: abandoned carts

Are your analytics telling you that customers are filling their cart and not going through with the purchase? One of the best sales promotion ideas is to target them individually with a discount on the items they were considering. 

This doesn’t mean scraping through your website manually. With the right tools working in harmony, you can make automated workflows that send out discount emails to the right people with the right product. 

6. Double down on the doers: discounts after purchases

After a purchase, your users are feeling satisfied. They saw something they wanted and got it. Deal done, right?

However, you can ride the wave of a sale by pinging your buyer an email with discounts for other products. This is one of the best sales promotion ideas for small businesses as it fast-tracks customer loyalty and helps to increase your brand awareness. Use email automations to send out your discounts, and with a bit of tactical work at the beginning, your discounts will run themselves like a well-oiled machine.

7. Social media challenges

Some of the most memorable sales promotion ideas in history have been a result of social media challenges. The playbook is simple: 

  • Come up with an idea that is likely to go viral

  • Launch your plan into the social mediaverse 

  • Watch your sales rise as your challenge spreads

The prize for your challenge could be a free sample, but the benefits don’t stop there. The main reason challenges are such great sales promotion ideas is for the huge exposure you get, as well as valuable user-generated content. 

8. Partnership deals

You scratch my back, I’ll scratch yours.

Partnership deals work on the trust brands have with their customer bases. Put simply, you advertise a partner to your customer base while they do the same for you. The fact that it’s coming from a trusted brand makes customers more likely to purchase, and there is very little investment involved. 

Slap on additional discounts to increase the likelihood of a purchase and you’re up and running with a partnership deal.

9. Influencer-driven sales

Influencers are here to stay, and they can give you as a company privileged access to their trusting followers. If you’re smart, you’ll choose an influencer who is relevant to your business, but who mainly appeals to a different demographic. Therefore, you get a fresh set of potential customers, rather than a group who are already aware of you and your brand.

Influencers are often excellent creatives, and can turn a glowing testimonial into a video masterpiece in no time.

10. Loyalty programs

The holy grail of marketing and sales, a loyalty program is a great way for encouraging repeat business, but it goes way beyond that. A loyalty program works like an exclusive club that everyone wants to join. Yes, you’ll be offering discounts and freebies, but keeping a chunk of your market to yourself is worth the cost.

Start by aligning your users with their loyalty level in a customizable CRM and provide clear metrics for what it takes to move up levels. 

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11. Subscription services

Products from business software to toothbrushes can all be converted into subscription services. A great way of suring up future business, you can incentivise your users to commit by offering them a discount. A common idea is to offer three different price ranges:

  • One-time purchase: full price

  • Six-month subscription: 5% discount

  • Year-long subscription: 10% discount

For B2B sales promotion ideas, such as SaaS, you can segment your plans by scope, with the cheapest plans offering a stripped-down version of your full package. 

As well as repeat business, subscriptions plans are one of those strategies that points customer loyalty directly at you, not at your customers.

12. Free trials

As a customer, you must have noticed all the big players offer a free month on their subscription before you start paying. This is among the most classic sales promotion ideas to create customer loyalty and ensure revenue for well into the future. 

The way it works is easy: Hook new customers in offering them a freebie, then prove your worth to them throughout that month. At best, you’ve got a new recurring customer, and at worst, you’re back at square one — which isn’t exactly the end of the world.

13. Sign-up offers

Another way of inspiring new customers to sign up for your service are limited registration offers. Rather than sticking with a free trial, you can offer six-month discounts or a couple of freebies as an incentive to sign up. 

These kinds of offers are often more intriguing to new customers than a simple free trial, and are better for non-subscription services. Once your new customers have filled in a form with their email address and more, you can get to work on your email marketing.

14. Tripwire sales

Another of our great sales promotion ideas that works on different tiers is the tripwire strategy. Aimed at brand new clients, you can offer low-price, low-risk products to get people familiar with your brand. Once you’ve got them hooked, you can start pitching upgrades and more complex items. 

Tripwires work especially well for pastime-related products. For example, budding artists begin with a low-investment set of paints before moving on to more advanced tools for more advanced techniques. 

15. Buy one get one free

As far as promotional ideas to increase sales go, a buy one get one free (BOGOF) offer has been there from the start. Whether you’re trying to build customer loyalty or you’ve simply got some stock you need to get out the door, a BOGOF deal can be just the catalyst you need to stand out from the crowd. 

Aside from boosting your customer satisfaction, BOGOF offers are great for sparking impulse buys, so factor them into a popup or a marketing email to drive sales. 

16. Bundling

Buying a camera? You’ll need a stand with that. Learning the guitar? Don’t leave the house without a case. 

Bundling is the art of collecting items together and selling them as a whole, rather than individually. Incentivize each sale with a discount and it will be simply too good to ignore. Bundling is a great way of separating yourself from the crowd, so make sure you’re undercutting your competitors before launching the offer.

17. Add-ons

Similar to bundles, offering add-ons is a great way of increasing your sales through relevant recommendations. Standard subscriptions are great, but if someone wants to go a little further without going up to the next price level, they can snap up a couple of add-ons to refine their package.

As one of the best B2B sales promotion ideas, you can confidently upsell other products to companies without them feeling ripped off. Using add-ons rather than bundles in B2B relationships is a great way of establishing trust from the outset. 

18. Seasonal sales

If you’re looking for sales promotion ideas you can plan in advance, seasonal sales are a great bet. Plan your campaigns around seasons such as halloween and spring and you can stay relevant all year long. 

Of course, the big seasons will be saturated by all brands, so we would recommend targeting more niche events that are relevant to your business. There are heaps of calendars online that mark observance days that could be relevant to yours. So pick one when business is normally light and blaze your own trail. 

19. Donations

One of the best ways to generate confidence in your brand is to align yourself with a charitable effort. Whether it’s environment, gender, race, or disease-based, you can boost your image promotional ideas to increase sales. 

The classic method involves your company donating a percentage of each sale to a charity of your choice. Through the buying process, your customers will be aware that part of their money is going to a good cause. 

20. Free shipping offers

We all love discounts, and free shipping is a great motivator for people to push the button and make a purchase. 

Companies successfully combine free shipping with other sales promotion ideas. For example, you can offer it in a flash format, driving sales over a usually flat weekend. Similarly, you can push for more revenue by shipping orders over $50 for free. However you choose to employ it, free shipping is sure to lure in your more spontaneous customers.

Now you’ve got to grips with 20 excellent sales promotion ideas, it’s time to put them into practice. 

But before you get started, you’ve got to get the right tools.

Bitrix24 gives you everything you need, including a website builder, CRM, sales workflows, and so much more. As you now know, free trials are among the best sales promotion ideas, so head over to Bitrix24 and take advantage of your free month today!


Which sales promotion is most effective?

The best sales promotion ideas are those that inspire customers into action. Flash sales are the most effective promotion as they offer a discount and put a countdown on the time to purchase. The double strategy encourages customers en masse to buy quickly.

What are 5 consumer sales promotion techniques?

Five of the most common consumer sales promotion techniques include:
  • Coupons Free trials
  • Social media challenges
  • Sign up incentives
  • Free shipping discounts

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Table of Content
1. Coupons 2. Gift cards 3. Flash sales 4. Happy hour 5. Double down on the doubters: abandoned carts 6. Double down on the doers: discounts after purchases 7. Social media challenges 8. Partnership deals 9. Influencer-driven sales 10. Loyalty programs 11. Subscription services 12. Free trials 13. Sign-up offers 14. Tripwire sales 15. Buy one get one free 16. Bundling 17. Add-ons 18. Seasonal sales 19. Donations 20. Free shipping offers FAQ Which sales promotion is most effective? What are 5 consumer sales promotion techniques?

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