Best Lead Capture And Follow Up CRM Software

Build an effective lead capture campaign with Bitrix24 CRM, a popular lead capture software. Contact clients via the omni-channel contact center, collect all incoming messages, process CRM entities across the funnel. Add sales and marketing automation to streamline the process. Available in the cloud and on premise.
Need a lead capturing software solution and CRM in one? Bitrix24 is here to help. We capture leads automatically, regardless of where they are from.

1. Email lead capture
In Bitrix24 leads are captured automatically when you receive an email from an address that's not in your database. This is done by the simple send&save method.

2. Website lead capture
You can create a simple web form either via free marketplace apps or by altering the code of your website, and information entered via the form will end up in your CRM automatically.

3. Phone lead capture
Just like with email, you can automatically create a lead in your CRM when you receive a phone call from a number that’s not in your database. This requires using Bitrix24 telephony services.

4. Import/Export via CSV
You can import your leads as Excel or CSV files into Bitrix24 CRM. Export from CRM is available as well.

5. Manual entry
Finally, your sales agents can enter lead information in Bitrix24 manually. Lead forms are 100% customizable.

Once the lead is captured by Bitrix24, you can use lead management, lead qualification, lead distribution, email marketing, quotes, invoices, and other sales automation tools available to you at no charge (Bitrix24 comes with over 35 sales tools).

* As of August 1, 2021, this feature is only available for selected plans. 

Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.

Basic Features

  • Unlimited users free
  • 5GB free online storage
  • Web based and on premise
  • Unlimited CRM records
  • CRM Import/Export
  • Flexible access rights
  • Free mobile apps for iOS and Android
  • API and source code available

Best Web Based CRM

  • Leads/Contacts/Companies/Deals
  • Custom sales stages
  • Custom fields in CRM
  • Quotes and Invoices
  • Products and Product Catalog
  • CRM activity stream
  • Currencies and taxes


Import & Export

  • Excel & CSV
  • Email to lead
  • Call to lead
  • Web to lead (external web forms)
  • Manual entry
  • Mobile entry


Sales automation

  • Custom workflows (business processes)
  • Email marketing
  • Access rights
  • Automatic lead assignment
  • Sales funnel
  • CRM reports
  • Tasks and documents
  • Calendar and scheduling


Call Center and Telemarketing

  • Incoming calls
  • Outbound calls
  • Rent local number
  • Rent toll-free number
  • Use your number
  • Call recording
  • Call forwarding


For more information about Bitrix24, head over to our training courses.
We also have a great YouTube channel that covers every aspect of Bitrix24, from sales and planning to document management and company internal communication tools.
To download the self-hosted edition of Bitrix24 that can be installed on your own server and give you access to open source code, please visit the Bitrix24 Self-Hosted page.
12,000,000+ organizations have chosen Bitrix24