Free Act! CRM Alternative

Lead generation and nurturing, sales and marketing automation, omni-channel contact center and sales team management - all in a single sales eco system. Free plan available.

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Using Bitrix24 As a Free Act! CRM Alternative

Act! CRM is one of the oldest contact managers and CRM systems on the market. As you may already know from their ads, Act! CRM combines proven CRM with several marketing tools providing its clients with everything they need to organize their business, market products, turn leads into sales, and win customers. Or so they say.

Act! CRM interface did not change much since the ‘90s and new CRM trends, like collaborative and social CRM, have largely passed Act! CRM by. That’s why a lot of people out there are looking for an Act! CRM alternative and Bitrix24 CRM just so happens to be such an alternative. Let’s take a look and see why.

Bitrix24 CRM offers more than CRM - it is actually a whole collaboration suite featuring a wide variety of tools to help you find new clients, activate new sales channels, and optimize your marketing budget.

Bitrix24 offers its users quite a lot of possibilities, including:

  • generating leads via a multitude of channels (like web forms, live chats, phone calls, or social media) and having them automatically added to the CRM
  • using a built-in lead scoring tool to see which prospects the sales reps need to focus on
  • navigating through CRM records easily and finding any client data within a few clicks
  • configuring access rights in your CRM to control the information available to sales reps
  • tracking and analyzing actionable sales metrics

According to most Act CRM reviews, the product is based on a true multi-tenant architecture and the SaaS application can be accessed from wherever you are in the world at any time. 

In addition to being a quite simple, straightforward yet working CRM solution, Act! CRM does have a dedicated community of users who will be happy to help you out with setting the system up, upgrading it, or resolving some issues.

If you were using a large spreadsheet to track your customer data and then switched to Act! CRM because it was an affordable software program, then you might not notice that many problems at first.

Yes, it is hard media that you can install on your network with some really useful integrations like with Microsoft Outlook if that's how you typically interact with your customers. But that’s about it.

The Act CRM software loses in pretty much any other category to the more well-known and established cloud-based CRM solutions. They are more affordable and can do more than just manage your contacts. It lacks proper sales process visualization, 360-degree customer view, interactive sales funnels, automation, and about a hundred more features most modern CRM systems can offer their clients.

Here is the list of all the great things you get when you use Bitrix24 as an Act! CRM alternative:
  • Available in both cloud and on-premise versions
  • Comes with 35+ tools for marketing, sales, and customer service
  • Free plan
  • Mobile and desktop apps
  • Multi-channel contact center (integrated telephony, social networks and messengers channels)
A more or less recent addition to the Bitrix24 CRM is CRM Store, which is perfect for remote sales. With its help, you can process orders, send payment links, accept payments, organize deliveries without leaving your CRM.

Here's a side-by-side feature comparison between Act CRM and Bitrix24 to help you decide if it's a free alternative you've been looking for.




Free Plan

Free AI Assistant

IM/Group Chat

External Users



Social Network

Group Tasks


File Sync

Lead Management





Time Management

Email Server


Server Edition

Email Marketing 

Mobile App



*Please note that the information may have changed since the publication.
For current prices and features please visit Bitrix24 pricing page.

Act! CRM Pros

  • All-in-one CRM solution with sales, marketing, and customer service.
  • Dedicated community of users.
  • Continuous integration / continuous delivery (CD)
  • Familiar interface
  • Available in 6 languages

Act! CRM Cons

  • Limited team management
  • No project management
  • Not enterprise friendly

Bitrix24 Advantages

  • Free plan
  • Advanced project and team management
  • Scalable from solopreneurs to enterprise.
  • Available in 18 languages
  • Built-in telephony and online store
  • Integrations, REST API and Marketplace

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Bitrix24 is the perfect solution

Bitrix24 gives teams everything they need to plan, organize, and collaborate on work—all in one place.

Integrated with your favorite tools

Bitrix24 comes with several dozen integrations available in Bitrix24.Market. You can also create your own apps using our REST API.

All registered trade marks, company names and brand names used on this website are the property of their respective owners. Data on features are taken directly from related web sites and marketing materials as of September, 2014. Information and features are subject to change. To report corrections, please contact us via email at info (at)

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