About Authors
Peter Martin
"Pete is an experienced content writer specializing in B2B/SaaS and health/fitness. He has a degree in English from the University of Northumbria, a diploma in Copywriting, and is a qualified Level 3 Personal Trainer.
His main strength as a writer is making complex, technical topics feel clear, engaging, and genuinely readable — especially when it comes to CRM, product management, sales, and marketing.
When he is not behind the keyboard, he’s a self-confessed bookworm and amateur boxer* (*very amateur, he hastens to add!)."
His main strength as a writer is making complex, technical topics feel clear, engaging, and genuinely readable — especially when it comes to CRM, product management, sales, and marketing.
When he is not behind the keyboard, he’s a self-confessed bookworm and amateur boxer* (*very amateur, he hastens to add!)."
Expertise tools
Favorite categories
Articles
Buying software starts too late when teams pick a category first; this piece shows how symptoms reveal the missing capability and avert waste.
16 min
Cheap tools can be the costliest: this audit shows how licenses, overlap, upkeep, admin, and duplicate data reveal true software spend and risk.
16 min
A closed deal isn’t a finished handoff: this piece shows how structured sales-to-delivery transfers protect scope, margins, and client trust.
19 min
Small teams often lose CRM value in daily friction; this guide shows how adoption cost, not feature count, should shape their CRM buying decisions.
16 min
Feature checklists often miss the real risk: whether project work keeps its context through sales, delivery, reporting, and everyday handoffs.
20 min
Sales context shouldn’t vanish at kickoff; this piece shows how CRM-to-project handoffs protect scope, approvals, timelines, and margin post-sale.
13 min
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